Your blog serves to demonstrate to search engines and web visitors alike that you are a thought leader in your given industry.
Blogging not only drives traffic to your site, but it also turns visitors to potential customers. When you have a good blog, you are recognized as an authority in your industry. By continuously addressing the pain points, interests, and concerns of your targeted buyer profiles, you can boost their understanding of you as a thought leader.
It is this positive association that can lead them to engage and ultimately, to convert to customers. Businesses that use blogs receive 67% more leads, potential customers, than those that do not.