Understanding what your customers need to see at each stage of the buyer’s journey and where they go to find information, insight, and verification helps when you to create a website and marketing plan that will attract, capture, and convert leads.
The discovery and assessment phase can be broken down to a four-step process that culminate in the creation of a Buyer’s Journey Report and a Strategic Buyer’s Insight report.
The purpose of the competitor analysis is not to duplicate the efforts of your competitors, but to differentiate you from them and to formulate a strategy designed to distinguish you as a thought leader in your industry.
In addition to evaluating your competitors’ websites, we will thoroughly evaluate your existing website’s performance and content to determine what is resonating with visitors and buyers and what is not.
During this phase of the process, our content team interviews internal stakeholders to establish your buyers’ needs and pain points. From this, we develop an information structure by laying out the goals of each segment of your website interface. We will establish an optimal user journey map that will remove any barriers or frustrations that a user encounters when they visit your site.
In order to create relevant content and design effective lead generation strategies, our first mission is to identify and understand your most important buyer profiles and the critical elements they need to see to take the next step of engagement in the buyer's journey.