Growth Driven Design (GDD) has revolutionized every facet of web design. GDD minimizes risks by allowing users to continuously test and improve each unique website, while keeping marketing and sales teams actively involved.
The traditional approaches to website design normally involve a new 3-month development cycle every couple of years that results in a new website. Growth Driven Design embraces flexible methodologies and concentrates on developing a data-driven website that is constructed with adaptability and flexibility in mind.
The principal GDD focus is simple: how are your visitors and target buyer profiles interacting with your website? Is their navigation experience optimized? Are they following conversion paths you’ve mapped out? Do your CTAs, Calls-to-Action, have proper placement and messaging? Studying this user data and NOT making the necessary adjustments is nothing short of damaging to your website converting at the highest level possible.
Growth Driven Design is an iterative process completed over time. There are numerous benchmarks that must be finished in order to successfully implement GDD, but the initial site is launched much faster than a site created through the traditional design process.
Phase one involves strategizing and building a “Launchpad” website. This incorporates your 5-6 most crucial site pages for converting traffic, leads, and customers. Rather than designing a complete website and publishing the final product, a launch pad site is published before the ultimate result, typically within 30-40 days after a GDD project kicks off.
It’s the starting point for all future adjustments. Using GDD, your new website is up and ready-to-go almost immediately, so there is no time wasted.
While a traditional design involves a large up-front cost, GDD allows you to fragment your budget. The initial cost of a Growth Driven Design is far less than that of a traditional design, with additional monthly payments. After the launchpad site is live, all payments are for the gradual improvements made to your site. Testing, analyzing and updating your website will be done continuously to assure it’s perfectly optimized.
The concept of Growth Driven Design thrives off of optimization. With GDD, a launchpad site is published and used to transform old design assumptions into methodical practices. This allows for real-time research and analysis which helps businesses see how visitors are responding to and interacting with the website.
Web designers can use this information to personalize each company’s site based on their visitor’s needs or preferences. With GDD, designers can also keep up with the overall website trends and advancements in technology to always keep the site current.
When it comes to the marketing, GDD demonstrates how content on the site is being perceived. Knowing what content is capturing attention - versus what is not - is essential for growth. If visitors are getting lost navigating from a site’s Homepage to its Resources page, this is a major problem that will greatly impact conversions.
Using Growth Driven Design, both the site appearance and content can be optimized to their full potential at all times. GDD gives a website the ability to be continually improved, which in turn consistently increases conversions.