According to estimates by Gartner Customer 360 Summit, customers will by the year 2020, manage 85% of their relationship with companies without interacting with a human. The shift away from hard selling has already happened and the companies that instead, focus their efforts on providing helpful solutions, are the ones winning sales.
Inbound Marketing is the process of attracting customers to your products and services by publishing and promoting helpful and informative content in the channels where people spend their time.
With Inbound Marketing you educate and inform people about solutions and offers you have for them with blogs, helpful hints, how-to's, infographics, reviews, videos, ebooks, whitepapers, etc.
Your goal with Inbound Marketing should be to empower potential customers to make the right decisions for themselves without feeling they are being coerced into a decision. This is a fundamental shift from the way businesses has marketed themselves and their products in the past.
Instead of being intrusive and fighting for potential customers attention, Inbound Marketing strives to be part of the every day conversation of people who are searching for information and solutions.
Veleration’s Inbound Marketing strategy begins with an in-depth analysis to determine what challenges and problems your buyers are looking to solve. Based on this analysis, we create content that helps guide your potential customers through the various stages of the buyer’s journey with helpful content that's educational in nature.
By publishing this content throughout your online ecosystem — website, blog, social media channels, etc.— we are able to position your company as the go-to solution for potential buyers.
During the Attract Stage, the aim is to publish content that attracts highly targeted visitors to your website.
In the Convert Stage, you want to convert targeted visitors you have attracted, into leads by getting them to give you their contact information.
In the Close Stage, your goal is to transform your leads into customers.
Inbound companies continue to engage, delight and upsell their current customers into delighted promoters of the business and products they love.