Strategic Buyer's Report

"A Marketing & Sales Assessment provides a blueprint on how best to implement an Inbound Marketing plan for your business.”


Marketing and Sales Assessments

In conducting an in-depth review and analysis of your current marketing and sales initiatives, along with those of your competitors, you will be enabled to understand what will be required to launch an effective Inbound Marketing campaign.

By reviewing existing marketing assets, both digital and offline, target buyer profiles, and marketing practices we will be able to help you develop an Inbound Marketing plan that includes goals, timelines, budgets, strategies, and the necessary resources to achieve reportable success.

Additionally, we create a scorecard for the monthly tracking of key performance indicators. At the termination of the report, it is your decision on whether you want to implement the campaign strategy. You can use your own in-house resources or if you wish to retain the services of our team to carry out the campaign on your behalf.


While the review process and deliverables vary for each strategic marketing & sales assessment, typical deliverables will include:

WEBSITE

Design / Discoverability / SEO / Site Navigation

BUYER'S INSIGHT REPORT

Content / Messaging / Offers based on Buyers' Journey / Buyers' Journey / The Five Insights to Buyer Behavior and Motivation

SOCIAL MEDIA

Social Media Strategy / Identification of Potential Brand Advocates

CONTENT CREATION

Digital Assets / Content Marketing Strategy / Identification of Buyers' Pain Point / Calls-To-Action / Content Generation Strategy / Content Distribution Strategy / Editorial Schedule

MARKETING AUTOMATION

Marketing Autormation / Lead Nurturing / Lead Scoring / Workflow / CRM Integration

SEARCH ENGINE MARKETING

Recommended Channels / Recommended Budget

KEY PERFORMANCE INDICATORS

Development of a Scorecard

COMPETITOR ANALYSIS

Marketing Autormation / Lead Nurturing / Lead Scoring / Workflow / CRM Integration

SEO STRATEGY

Recommended Channels / Recommended Budget

RESOURCES

TRAINING


Inbound Marketing Information Request

To request more information about Inbound Marketing and how it can help in reaches your marketing goals, submit this form and we will get back to you.

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