There are over 3.5 billion unique mobile internet users as of August 2017. Out of the total global internet usage, 80% is driven by mobile devices. By understanding the impact mobile apps have on business growth and customer care, you can set yourself up for success in a highly competitive market where only the smartest survive.
As a business you do not only want to increase your buyers' interaction with your business to promote sales, but you also want to provide a level of value for your customers that they can not get anywhere else.
One way to do this is create a loyalty program within your app. It would work like this: The more customers interact with your business and product, the more points they collect, which can in turn be used for great deals on the products they already know they want.
Starbucks uses their mobile app to their advantage by offering rewards exclusively to app subscribers, which then motivates customers to buy coffee (And other delicious snacks) from them. They’re even more ahead of the curve by allowing their users to pay directly from the app, speeding up the whole transaction process.
When your customers see their points adding up in real time, rather than having to send in points in the mail or wait until they can access your website to enter them manually, they’ll be impressed and more enticed to follow up on their purchases in the future.
One of the most important things a mobile app offers to consumers is awareness of and communication with your brand. And through that regular interaction with your target market, you’re fostering trust.
The more your audience trusts you, the more likely they’ll be to listen to later sales pitches and even commit to your brand. With an app, you’ll demonstrate to your users why they should trust you by showing (rather than telling) what your brand stands for.
In the same way as distributing fridge magnets, calendars, and other random memorabilia with your company logo on it has served in the past both as advertisement and assistance, mobile apps strengthen your brand and educate your customers.
That’s why so many businesses across all the major sectors are developing strategies for mobile apps.
Customer service isn’t just about face to face communication. Since 2.6 billion people now have high-powered mobile devices within arm’s reach at all times, the true game-changer in customer service is now mobile apps.
Through a solid mobile presence, you’ll always know you’re presenting to the customer the same face – an interface geared specifically to provide them with the best experience of studying and deciding whether they want to buy your product.
If customer service is one of your top priorities, like it should be, mobile apps are the answer to raising customer satisfaction across the board.
When customer satisfaction increases, sales typically do too. According to SalesForce, 70 percent of buying experiences are influenced by how customers feel they’re being treated.
The more interested and pleased people become with your product and your business, the greater consumer demand will grow. And let me assure you, if you have a product your customers can’t wait to get their hands on, that demand is going to provide you with some serious returns.
According to PracticalEcommerce online shopping on mobile devices for the entire five-day Black Friday period in 2018, showed a significant increase over 2017, representing 54.3 percent of site visits (46.6 percent smartphones, 7.7 percent tablets), up 18.9 percent over 2017. Mobile devices collectively accounted for 35.9 percent of revenue, an 18.3 percent year-over-year increase.