Website Design

“Your website is likely the first thing potential customers see when looking at your brand.”


Website Design

A well-designed site makes it easier for visitors to get inspired by and engage with your content, and your brand. A poorly designed site, on the other hand, can inspire someone to move right along to the next prospect in their search results.

A good website design should be simple, responsive, and reflective of your brand’s personality. Although it might be nice to win awards for a beautifully designed website, the main purpose of your site is to attract and convert visitors into customers.

The 2 Methodologies Of Website Design

Depending on your business goals and company needs, there are two different methods of building a website.

Four-Step Discovery Process

Whether you decide to go for the Growth Driven Website Design or Traditional Website Design method, every new website design project starts with a four-step discovery process to understand your targeted buyer profiles and implement the user experience that will resonate best with them.

1 - Buyer's Journey Report

The Buyer’s Journey Report is the foundation for creating a website that will reflect what your web visitors need to see to begin engaging with your company. This report helps identify and establish the optimal user experience (UX) for the web visitor.

2 - Strategic Buyer's Insight Report

The Strategic Buyer’s Insight Report incorporates the Buyer Persona Institute’s 5 Rings of Buying Insight™ as well as industry and competitive analysis along with website analytics to formulate a strategy that is optimal for generating inbound leads and conversions.

Since the report also identifies client pain points, concerns, and interests, it helps provide the foundation for your content marketing program. This report also provides insights on how best to share your content with your potential customers.

DELIVERABLES
STRATEGIC BUYER’S INSIGHT REPORT / INDUSTRY ANALYSIS / COMPETITIVE ANALYSIS / WEBSITE ANALYTICS

3 - Production

The Buyer’s Journey Report and the Strategic Buyer’s Insight Report form the science behind creating an optimized website. They provide the qualitative and quantitative information that enable our team to create a site that will be fully optimized for UX, SEO, inbound marketing, and conversions.

DELIVERABLES
INFORMATION ARCHITECTURE / SITE MAP / WIREFRAME / EDITED COPY* / DESIGN / DEVELOPMENT / SEO OPTIMIZATION

4 - Post-Production Enhancement

By using the best analytics and information available we ensure your website is optimized to attract and convert your desired targeted buyer profiles. However, it's important to understand that watching how your visitors interact with your site post-production is the most effective way to make frequent adjustments over time that will increase engagement and conversions. This stage involves a six-month analysis and review process that starts once your new site goes live.