In 2004 PC Magazine published an article titled: “The Death Of Email” and it started by asking the question whether email was becoming more useless? Marketers should always strive to be as effective and efficient as possible, and as such should ask themselves the same question. Can it achieve the purpose for which the marketer has send it out? Is email still effective or is it just a waste of time and resources? A few misconceptions which people have about email might have lead to the belief that email marketing is doomed. One of those misconceptions is that email marketing means spam. If we are honest, we will admit that 59.56% of emails sent are categorized as spam. (Statista) Some of those emails are sent by marketers who purchased lists and send an endless barrage of emails to people who did not request it.

Some people also believe that email marketing is old-fashioned. As old-fashioned, as it might be, it is still a growing old-fashioned idea. According to the Radicati Group, the number of email users is 4.3 billion worldwide, 269 billion emails are opened every day and 149 513 emails are sent every minute. (Radicati) From these statistics, it should be fairly obvious to anyone that email is still relevant and not old-fashioned as some would like to believe.

6 Remarkable Reasons Why Email Marketing Is Still Important:

  1. There are more than 4.3 billion email accounts today.
  2. 95% of online consumers use email, and 91% report that they check their email at least once a day.
  3. Email is a channel that you own. You’ll always have a personal relationship with the people that open your emails.
  4. 77% of consumers prefer email for marketing communications.
  5. Email lets you be highly personal. You can create a highly targeted, contextual message that’s unique to each person who receives it.
  6. Email has an ROI of 4300%. For every R1 you spend, you get R43 of returns.

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