Blackouts are not only about lights that are not working. Economists predict it could dump the economy into another recession. Two of the world’s three foremost credit rating agencies have already downgraded South Africa’s economic status to junk. Moody’s, the […]
How To Understand Your Buyer’s Expectations and Insights.
In the pages of Alan Cooper’s The Inmates Are Running the Asylum, we find the first usage of the term “buyer persona.” Through this, he was stating the contrast between the needs, expectations, and goals of buyers and users. His […]
Why You Should Understand Your Buyers And Their Decisions.
When Apple’s iPhone was launched in 2007, customers in the United States and Europe received the iPhone with euphoria. A few months after the initial launch, the iPhone 3G was introduced to a total of 22 countries including Japan. However, […]
How to Get The Most Days Off With Public Holidays!
Have you ever wondered how you could get the most value from public holidays without going to work on those days? Additionally, you also get the chance of taking a small break off from work and get paid to do […]
7 Ways How Inbound Marketing Benefits Hotels And Resorts
Inbound Marketing is becoming more widely used by the Travel and Tourism and Hospitality Industry as a marketing tool to draw potential customers. With Social Media Marketing, Search Engine Optimization, Pay-Per-Click Ads and Innovative Marketing Solutions, Inbound Marketing turns struggling […]
A Study On The Looming Dark Clouds Of Land Expropriation
Should the land expropriation bill become an absolute horrific reality, South Africa’s socio-economic climate will experience a dramatic transformation. The land expropriation bill is not an answer to poverty and will not create an inclusive economy. It will, in fact, […]
How To Achieve A Vibrant All Stars Grading For Your Resort
According to Darryl Erasmus, chief quality assurance officer of the Tourism Grading Council of South Africa (TGCSA), the value of grading tourism establishments lies in the quality assurance that underpins visitors’ experience. The TGCSA was established in the early 2000s […]
How Badly Will Tourism Be Affected By The Land Expropriation Bill?
With the government’s determination to carry on with their dubious plan to dispossess land without payment, it should not come as a surprise that the tourism industry is adversely affected. Couple that with the almost monthly increase in fuel prices, […]
How To Attract More Local Holiday Makers In Your Area
Let’s face it, the current fuel price and the looming possibility of yet another fuel price increase is causing absolute havoc with both holidaymakers and holiday accommodation owners alike. We all know that an increase in the fuel price is […]
Is Shopify The Best Option For My Business?
Setting up an ecommerce platform can be daunting and tricky, especially if you are a newcomer to the field of ecommerce. Fortunately for those who are investigating the various shopping cart options and canot really decide which one to choose, […]