“Your website is likely the first thing potential customers see when looking at your brand.”Unknown
We all know the absolute importance of a well-designed website in the current digital age of e-commerce and marketing.
A well-designed site makes it easier for visitors to get inspired by and engage with your content and your brand. A poorly designed site, on the other hand, can inspire someone to move right along to the next prospect in their search results.
A good website design should be simple, responsive, and reflective of your brand’s personality. Although it might be nice to win awards for a beautifully designed website, the main purpose of your site is to attract and convert visitors into customers.
Currently, website designers and developers adhere to one of two website design methodologies, Traditional Website Design, and Growth Driven Website Design. I would like to compare them with each other and leave it to you as the reader to be the judge.
I am using three important criteria for my comparison as they are normally the decisive factors in a website design decision.
Factors To Consider With Traditional Website Design
Waiting for a new website to launch is a very exciting but long process. A strict launch date is very hard to come by, considering all the factors and aspects of design that go into the execution of the site.
Building a website involves not only the web designers, but also the copywriters that write the content, the Inbound Marketing Consultants to compile everything together, and finally the client in charge of approving each of these components.
For this reason, it is not unusual for a site to be completed much later than initially expected.
Traditional website design can be a huge financial commitment, especially for small-medium sized business. A quote for a traditional site typically ranges from R30,000 – R100,000, depending on scope. Although this is only a one-time fee, this initial cost can be extremely challenging to fit into a budget.
The problem with Traditional Website Design lies in its lack of optimization and lack of focus on your visitors/buyer profiles. In the traditional design process, you will have to simply guess what visitors want to see and how they’re going to interact
With the advent of the Internet and the growing Cloud presence, things change fast. If your website was designed two years ago, your viewers will notice – the look and appeal of a modern site constantly improves. Apart from the appearance of the site, there is little room for usability improvements.
If there is a specific part of your site that isn’t converting leads as you’d anticipated, there is a huge window of opportunity that you’re missing out on. Optimizing a website to attract and engage viewers is a significant modern cornerstone of growing your business.
Factors To Consider With Growth Driven Website Design
Growth Driven Design (GDD) has revolutionized every facet of web design. GDD minimizes risks by allowing users to continuously test and improve each unique website while keeping marketing and sales teams actively involved.
The traditional approaches to website design normally involve a new 3-month development cycle every couple of years that results in a new website. Growth Driven Design embraces flexible methodologies and concentrates on developing a data-driven website that is constructed with adaptability and flexibility in mind.
The principal GDD focus is simple: how are your visitors and target buyer profiles interacting with your website? Is their navigation experience optimized? Are they following conversion paths you’ve mapped out? Do your CTAs, Calls-to-Action, have proper placement and messaging?
Studying this user data and NOT making the necessary adjustments is nothing short of damaging to your website converting at the highest level possible.
Growth Driven Design is an iterative process completed over time. There are numerous benchmarks that must be finished in order to successfully implement GDD, but the initial site is launched much faster than a site created through
Phase one involves strategizing and building a “Launchpad” website. This incorporates your 5-6 most crucial site pages for converting traffic, leads, and customers. Rather than designing a complete website and publishing the final product, a launch pad site is published before the ultimate result, typically within 30-40 days after a GDD project kicks off.
It’s the starting point for all future adjustments. Using GDD, your new website is up and ready-to-go almost immediately, so there is no time wasted.
While a traditional design involves a large up-front cost, GDD allows you to fragment your budget. The initial cost of a Growth Driven Design is far less than that of a traditional design, with additional monthly payments. After the launchpad site is live, all payments are for the gradual improvements made to your site. Testing, analyzing and updating your website will be done continuously to assure it’s perfectly optimized.
The concept of Growth Driven Design thrives off are optimization. With GDD, a launchpad site is published and used to transform old design assumptions into methodical practices. This allows for real-time research and analysis which helps businesses see how visitors are responding to and interacting with the website.
Web designers can use this information to personalize each company’s site based on their visitor’s needs or preferences. With GDD, designers can also keep up with the overall website trends and advancements in technology to always keep the site current.
When it comes to the marketing, GDD demonstrates how content on the site is being perceived. Knowing what content is capturing attention – versus what is not – is essential for growth. If visitors are getting lost navigating from a site’s Homepage to its Resources page, this is a major problem that will greatly impact conversions.
Using Growth Driven Design, both the site appearance and content can be optimized to their full potential at all times. GDD gives a website the ability to be continually improved, which in turn consistently increases conversions.